Major Shakeup In WWE Creative: Senior VP Fired

By Ryan Clark on March 7, 2013

WWE has removed Eric Pankowski as the senior vice president of creative and development. Former WWE creative team member Court Bauer first posted the news via Twitter. Pankowski was hired back on February 1st, 2012.

Former RAW creative team leader Brian Gewirtz is still with the company, but his contract is believed to be expiring soon, and long time writer Ed Koskey is still with the company. At this time there is no telling who may take over the position.

Yesterday, WWE posted a job listing seeking a new Vice President for Creative Writing.

WWE posted a job listing seeking a new Vice President for Creative Writing. The position “will be responsible for the creative content strategy and direction for all weekly TV programming. He/She will manage the Head Writer, Show Runners, and the writing team, provide long-term direction in the development of story lines and WWE superstar characters, and be the primary liaison with other partner departments especially including Talent, TV and Digital.”

Listed among the responsibilities are:

* Develop and implement creative storylines for broadcast on all WWE programs and platforms in coordination with the writing team and senior creative management (CEO, EVP,SVP)
* Work with Talent Department to develop powerful character back-stories
* Manage the Head Writer, the home-based writers, and the road writing team by providing feedback, training and supervision.
* Use consumer insights and social media to deliver impactful storylines that are consistent with the WWE brand and each talent’s skills and history.
* Identify new writing talent and ensure that current writers’ work is aligned with the network’s brand and programming strategy.
* Supervise Head Writer in creating a comprehensive training program for new writers and remedial training for existing writers.
* Work with senior management to continually improve the process supporting WWE’s creative writing system.
* Provide mature leadership to the writing team, relating to the implementation of the vision of senior management (CEO, EVP, SVP
* Drive professional interaction with other departments of the WWE (Talent Development, TV Production, Marketing, Digital, Sales and HR)

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Posted in: WWE News

  • http://www.facebook.com/rick.campbell.1485 Wade Wilson

    The sad thing is they have the perfect person for the job in Paul Heyman but the Mcmahon’s egos wont let it happen.

    • some guy

      Paul doesnt want to. His opportunity already came when he was the head writer for Smackdown.

      • Botch Cara

        And he succeeded endlessly with it. Smackdown was consistently better than RAW in those days and Heyman managed to make top stars out of Eddie G, Benoit, JBL, Lesnar and many others, even when Raw had the stronger roster (on paper). In my opinion, that was the last of the really great WWE television.

      • Dexaw

        After the ECW reboot and how badly Vince fucked that over, I bet Heyman has no desire to be a writer for the company… at least until McMahon is gone.

        • Botch Cara

          Totally.

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